INTRODUCTION
TO CONSUMER BEHAVIOUR
MKTG1030 (Consumer Behaviour) introduces the fascinating world of consumer psychology. We will be discovering why people buy (or don’t buy) the things they do, why we recall certain products, but forget others, and what shapes and drives our perceptions, attitudes, and feelings.
- Introduction to Consumer Behaviour
- Culture & Consumption
- Perceptions & Attitudes
- Motivation & Involvement
- Learning & Conditioning
- Market Segmentation & Positioning
On completion receive a Certificate of Attainment, and be accredited to display the following distinction
John SMITH,
Intro To Consumer Behaviour
Mary SMITH,
Intro To Consumer Behaviour
INTRODUCTION
TO consumer behaviour
MKTG1030 (Consumer Behaviour) introduces the fascinating world of consumer psychology.
We will be discovering why people buy (or don’t buy) the things they do, why we recall certain products, but forget others, and what shapes and drives our perceptions, attitudes, and feelings.
- Introduction to Consumer Behaviour
- Culture & Consumption
- Perceptions & Attitudes
- Motivation & Involvement
- Learning & Conditioning
- Market Segmentation & Positioning
On completion receive a Certificate of Attainment, and be accredited to display the following distinction
John SMITH,
Intro To Consumer Behaviour
Mary SMITH,
Intro To Consumer Behaviour
