BEAUMONT

Business College

INTRODUCTION

TO CONSUMER BEHAVIOUR

MKTG1030 (Consumer Behaviour) introduces the fascinating world of consumer psychology. We will be discovering why people buy (or don’t buy) the things they do, why we recall certain products, but forget others, and what shapes and drives our perceptions, attitudes, and feelings. 

marketing and consumer behaviour course video overlay

On completion receive a Certificate of Attainment, and be accredited to display the following distinction

John SMITH,
Intro To Consumer Behaviour
Mary SMITH
Intro To Consumer Behaviour

INTRODUCTION

TO consumer behaviour

marketing and consumer behaviour course video overlay

MKTG1030 (Consumer Behaviour) introduces the fascinating world of consumer psychology. 

We will be discovering why people buy (or don’t buy) the things they do, why we recall certain products, but forget others, and what shapes and drives our perceptions, attitudes, and feelings. 

On completion receive a Certificate of Attainment, and be accredited to display the following distinction

John SMITH,
Intro To Consumer Behaviour
Mary SMITH
Intro To Consumer Behaviour

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Keep it simple

Don't make this harder than it really is. Just think like a consumer and keep your ideas simple for now. All we're doing here is getting used to thinking about our company critically and like a business person.

In the upcoming lessons we'll investigate these ideas in more depth.

older-man-thinking

Maybe the company you’re thinking of is a cafe that has great products.  But are there other cafe’s around that also sell great products that are similar? This may suggest a product orientation. What would a marketing orientation do?

As a consumer what else would you like this company to do?

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