BEAUMONT

Business College

INTRODUCTION

TO Marketing

Introduction to core concepts that underpin all marketing activities. Subsequent subjects develop your knowledge and skills and will build on these concepts.

intro to marketing

On completion receive a Certificate of Attainment, and be accredited to display the following distinction

John SMITH, Intro To Marketing
Mary SMITH, Intro To Marketing

INTRODUCTION

TO Marketing

intro to marketing

Introduction to core concepts that underpin all marketing activities. Subsequent subjects develop your knowledge and skills and will build on these concepts.

On completion receive a Certificate of Completion, and be accredited to display the following distinction

John SMITH, Intro To Marketing
Mary SMITH, Intro To Marketing

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Keep it simple

Don't make this harder than it really is. Just think like a consumer and keep your ideas simple for now. All we're doing here is getting used to thinking about our company critically and like a business person.

In the upcoming lessons we'll investigate these ideas in more depth.

older-man-thinking

Maybe the company you’re thinking of is a cafe that has great products.  But are there other cafe’s around that also sell great products that are similar? This may suggest a product orientation. What would a marketing orientation do?

As a consumer what else would you like this company to do?

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