Gary Vaynerchuk has solved the code of developing a personal brand. By turning his father’s liquor store into an ecommerce business, Vaynerchuk grew Wine Library’s revenues from $3 million to $60 million annually. Now the owner of VaynerMedia and Gallery Media Group, Vaynerchuk produces content on every available platform — bestselling books, podcasts, a YouTube channel and social media — believing that a brand is built in the court of public opinion.
That theory was tested earlier this year. Just a week after hosting real estate professionals at Agent2021 in Miami, Vaynerchuk created a firestorm when he seemingly criticized homeownership on the “Cannonball Mindset” podcast. He has since walked back his comments, but a controversial statement was enough to keep his name in the media.
Self-promotion like Vaynerchuk’s can help entrepreneurs build a personal brand that positively impacts their businesses. This can make raising money easier, hiring employees more successful and recruiting customers start earlier. If a startup lacks credibility because it’s so new to the market, a well-known, credible founder can open doors and close deals.
Building a personal brand through self-promotion is especially valuable in the early stages of company development. Business-to-business companies that are seeking niche customers can find a solid personal brand particularly helpful.
Read the 3 key elements for creating a successful brand here:
https://www.entrepreneur.com/article/333553
