
Conversational Commerce: How Messaging Apps are Driving Sales
For businesses looking to maintain a competitive edge, the message is clear that sales in
Companies worldwide rely on new technologies to improve their competitive advantage and drive strategy and growth. Don’t get left behind.

For businesses looking to maintain a competitive edge, the message is clear that sales in

As the internet becomes saturated with perfectly formatted, algorithmically generated content, human authenticity will become

Ultimately, the most compelling art and innovative ideas stem from lived human experiences, our unique

The UK’s National Health Service (NHS) has announced what it claims is a world first:

Google must stop listening to voice recordings from people using its Assistant software in the

The channels advertised on Google Hotel Ads (among them the hotel’s direct channel) can now
In my view as a social media researcher and educator, Facebook CEO Mark Zuckerberg is
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Some businesses just treat customers as a way to make money. PBM takes a different view. Every good relationship, whether with a friend, a teammate, or a customer, is built on genuine care, trust, shared interests, and helping each other.
When a business treats people that way, they notice. They trust it, support it, and stick around. And the business does well too.
Don't make this harder than it really is. Just think like a consumer and keep your ideas simple for now. All we're doing here is getting used to thinking about our company critically and like a business person.
Maybe the company you’re thinking of is a cafe that has great products. But are there other cafe’s around that also sell great products that are similar? This may suggest a product orientation. What would a marketing orientation do?
As a consumer what else would you like this company to do?