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social media montoring on phone

Social media monitoring helps businesses and individuals stay on top of their online reputation, identify trends, and engage with their audience.

multi cultural faces 3 rows

Social media marketing involves creating and sharing content, engaging with customers, and building a community around your brand.

how to get customers

A well-designed customer acquisition process is crucial to streamline the process of attracting and converting new customers.

scalability and growing a small business

Scalability is a key factor in the success of any business, and it's particularly important for startups that are just starting out. To scale effectively, startups need to focus on a few key areas.

6 ways to get a promotion

As employees work with their managers to develop their skills, they have a specific end in mind: promotion. Organizations are paying attention too and are looking for signs you’re ready for a promotion!

market research charts on desk

Market research is an important step in creating a strong brand. The purpose of market research is to gather information about your target audience, competitors, and the market as a whole.

how to make a strong brand

Branding is the process of creating a unique identity and image for a product, service, or company by creating a name, symbol, or design that sets it apart from its competitors.

networking Asian man

When you learn how to network, it can improve your career and personal life too. The best networkers have amazing careers, friendships and are always at the front of the line for new opportunities.

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Keep it simple

Don't make this harder than it really is. Just think like a consumer and keep your ideas simple for now. All we're doing here is getting used to thinking about our company critically and like a business person.

In the upcoming lessons we'll investigate these ideas in more depth.

older-man-thinking

Maybe the company you’re thinking of is a cafe that has great products.  But are there other cafe’s around that also sell great products that are similar? This may suggest a product orientation. What would a marketing orientation do?

As a consumer what else would you like this company to do?

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