In my view as a social media researcher and educator, Facebook CEO Mark Zuckerberg is clearly seeking to give his company even more political power on a global scale, despite the potential dangers to society at large. He is declaring that he wants Facebook to become a virtual nation, populated by users, powered by a self-contained economy, and headed by a CEO – Zuckerberg himself – who is not even accountable to his shareholders.
For businesses looking to maintain a competitive edge, the message is clear that sales in the coming decade will be for those that adapt to the natural, conversational rhythms of the modern consumer.

