Introduction to social media monitoring
Social media monitoring helps businesses and individuals stay on top of their online reputation, identify
14th July 2024
Rohan De Pallant
Introduction to social media marketing
Social media marketing involves creating and sharing content, engaging with customers, and building a community
14th July 2024
Finding, attracting & keeping new customers
A well-designed customer acquisition process is crucial to streamline the process of attracting and converting
4th February 2023
Scalability and the ability to grow your business
Scalability is a key factor in the success of any business, and it’s particularly important
4th February 2023
6 Ways to get a job promotion
As employees work with their managers to develop their skills, they have a specific end
3rd February 2023
5 Ways To Gather Market intelligence
Market research is an important step in creating a strong brand. The purpose of market
2nd February 2023
8 Steps to developing a strong brand
Branding is the process of creating a unique identity and image for a product, service,
2nd February 2023
How to improve your networking
When you learn how to network, it can improve your career and personal life too.
2nd February 2023
Funding Options For Startup Businesses
Accessing start-up finance from traditional sources such as bank loans is notoriously difficult for early-stage
2nd February 2023
the biggest challenges for startup businesses
Starting your own business brings many benefits. Growing a company and providing jobs for other
2nd February 2023
What is crowdfunding & How can I be a part of it
Crowdfunding is a method of raising funds for a project or business venture by soliciting
2nd February 2023
Building a Successful Personal Brand
Entrepreneurs should be authentic, complete their imperfections that make them more human and relatable.
2nd August 2019
Alexa’s Working With UK’s Medical Advisory
The UK’s National Health Service (NHS) has announced what it claims is a world first:
2nd August 2019
EU Imposes Temporary Ban on Google Listening
Google must stop listening to voice recordings from people using its Assistant software in the
2nd August 2019
Australian Laws Focus on Business Owners
The government has moved to tighten the rules around director resignations in a bid to
8th July 2019
Google includes photos to Hotel search
The channels advertised on Google Hotel Ads (among them the hotel’s direct channel) can now
8th July 2019
Building Brand Temples
Around the world, customers are now more informed, conscientious and mindful than ever of the
8th July 2019
How to calculate ROI on a business loan
For any investment you make in your small business, you’ll want to measure its return
28th June 2019
Experimentation is the key to ad effectiveness
IAB Australia has released a new guide for measuring digital ad impact. Research director Natalie
28th June 2019
How retail brands are insulating from online pressure
Here in Australia and around the world, direct-to-consumer brands are no mere marginal curiosities. Those
28th June 2019
Facebook launches new cryptocurrency
In my view as a social media researcher and educator, Facebook CEO Mark Zuckerberg is
20th June 2019
Foodtech startup raises $9 million
Melbourne foodtech startup Fresho has raised $9 million in funding from a group of private
20th June 2019
The secret to business success is being well-liked
As a marketing enthusiast I wish I could say powerful marketing is the secret to
20th June 2019
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